It just occurred to me the other day how important creativity is to the process of a film.  I know that may sound ridiculous given the nature of films, but look at from the perspective of anyone putting a film together and then reconsider the statement.

In the hustle to get a movie off the ground, the focus is inherently on the making the movie happen.  It is absolutely necessary to put all of your energies into the act of “getting it done.”  And as such, I think it’s very easy to overlook the foundation of a good film.

A truly good film is a balance of myriad elements coming together in a sort of harmony to tell the story.  It’s essential to keep that understanding parallel to the idea of getting your movie made despite the adversity.  And that is what I was so delicately reminded of by an associate.

That the job, the requirement, or better, the responsibility of anyone making a film should be to keep both tracks going with equal thrust; the process and the creative element.  To let either one go and your movie will undoubtedly suffer from lack of something.  And the absence of that thing will come across.